Introduction
Foundation for Environmental Education (FEE) is looking for young professionals, especially from the network of the Young Reporters for the Environment (YRE) programme, to create videos for Global Forest Fund (GFF).
The aim of the videos it is to support the Global Forest Fund’s efforts to become the number one online travel carbon offsetting scheme globally, hence mitigate the negative impacts of climate change and loss of biodiversity.
FEE is the world's largest environmental education organisation, with members in 77 countries. Through our five ground-breaking programmes, FEE empower people to take meaningful and purposeful action to help create a more sustainable world. As support for its programmes, FEE re-launched the Global Forest Fund in 2019 as a unique carbon compensation initiative that allows businesses and individuals to reduce their carbon footprint by providing valuable resources and environmental education to communities around the world. Travellers can use the Global Forest Fund web platform to calculate their carbon emissions across a range of transport options, and compensate for those emissions by donating to tree-planting and environmental training projects, that help mitigate climate change and protect global biodiversity.
Young Reporters for the Environment (YRE) programme aims at empowering youth to raise awareness about environmental issues such as climate change, loss of biodiversity and pollution. YRE will use the opportunity to create awareness amongst YRE network on the issue of travel related emissions.
The call
YRE proposes an international video competition with the theme “Global Forest Fund – Makes the World a Better Place” open for YRE individuals or groups of students of 16 years of age and older. It aims to produce a set of 10 high-quality videos (1-2 minutes in length) promoting the GFF making it an attractive tool for people, organisations and businesses wanting to offset their carbon emissions.
The procedure for the competition will be as follows:
The call for videos is announced 7th September 2021.
Interested candidates will submit a 2-page concept note (Annex 1) for either a campaign or a story-telling video by 29th September. The concept note should be sent to shimon@fee.global and include “Global Forest Fund Makes the World a Better Place” in the Subject of the e-mail.
YRE International will review and contact the 10 best applicants by 15th October.
YRE International will conduct a webinar medio October to introduce the applicants to the task whereafter the 10 applicants will receive 200 EUR each to work on the video production.
The applicants will work on their videos independently.
YRE International will conduct 1-3 meetings with each applicant to discuss details of the video.
Applicants will submit their videos by 30th November 2021 on Podio with the help of the YRE National Operator in their country.
YRE staff from YRE International will review the videos according to Annex 2 and award 700 EUR for the best three by 20th December 2021.
The videos will be disseminated to the wider public by YRE staff through the GFF and YRE websites and social media channels.
The videos – scope
Two types of videos can be submitted to the competition, both aim to raise awareness of climate change, promote the values of responsibility and accountability and inspire the use of GFF as a solution for carbon offsetting.
30 seconds to one-minute campaign video – a video that focuses mainly on attracting viewers to the GFF website for making a donation. It does so by direct advertisement of the GFF that is based on attractive title and description, a clear call to action – go to the GFF Website and engage!
Two-minute story-telling video – a video that focuses mainly on telling the story of the GFF, promote GFF values (Branding it) and ends in a call for visiting the GFF website to know more and use the calculator. This video should evoke positive association feelings towards the GFF among viewers. Similar to mini-documentary, the story-telling video is based on news, events, history, facts etc., and may use elements of direct observation, research, interviews and documentation.
Further information
Please contact Shimon (shimon@fee.global) or Gosia (gosia@fee.global) should you have questions about the competition.