The Litter Less Campaign: Six years and still going strong
Contact: Gosia Luszczek, International YRE Director
Foundation for Environmental Education
September 2017 marks the beginning of Phase III (year 7) of the Litter Less Campaign, a joint initiative of the Wrigley Company Foundation and the Foundation for Environmental Education. The Campaign aims to engage and educate children and young people on the issue of litter and encourage them to make positive choices.
Two phases have been completed over the past six years, and the continued collaboration confirms the importance of the work and the on-going necessity of dealing with issues of litter and encouraging thoughtful behaviour from early on.
The main objectives of the Campaign are to:
- raise awareness of the effect of litter and waste on the local environment
- increase knowledge and practical skills in preventing and managing litter and waste
- improve students’ behaviour and the schools’ waste management treatment
- report on litter issues
- encourage collaboration between schools for spreading good practices
- tackle the issue of litter with active involvement from the local community
The partnership between the Wrigley Company Foundation and FEE already has a history of over six years of very effective collaboration. Phase II of the Litter Less Campaign began in 2014 and since then has been running in 35 countries in schools which engage in two of the FEE programmes - Eco-Schools (ES) and Young Reporters for the Environment (YRE). Over the full period of implementation of the Campaign, since 2011, 1,962,285 students in 3,184 schools from all over the world have been engaged. Such reach suggests that there is undoubtedly an impact on participants’ perceptions, behaviour and opinion leadership. In 2015-2016, a total of 1,356 Community Action Days were held and 240 schools introduced recycling systems.
For a short video about the achievements of the Litter Less Campaign Phase I and II, click here.
The Litter Less Campaign is our organisation’s largest project that embeds a positive and fruitful partnership between the Wrigley Company Foundation as the enabler, and FEE, its members, National Operators and participating schools as the implementers. This strong relationship allows for transparency and flexibility, which is ultimately what ensures the delivery of a fantastic Campaign.
Anne Vela-Wagner, Wrigley Company Foundation Executive Director, notes:
“The Wrigley Company Foundation is proud of the positive transformation that has occurred in schools and communities around the world through the Litter Less campaign. Teaching students to be leaders and work to change littering behaviour and improve their communities is the strength of the program”.
The new Phase III will engage schools from 15 countries from both the YRE and Eco-Schools programmes. At the end of the project, we plan to have over half a million of students involved in practical activities related to litter prevention. Our target is to change students’ behaviour and increase understanding and action around litter prevention by an additional 10% of the students we serve.
Daniel Schaffer, CEO of the Foundation for Environmental Education, adds:
“The Litter Less Campaign is a textbook example of how positive collaboration between the corporate world and a respected NGO can realise a shared vision. We highly appreciate the long-term partnership with the Wrigley Company Foundation and we are extremely grateful for the possibility of moving the Litter Less Campaign into Phase III. Their strong commitment and support cannot be taken for granted.”
Participating through the Young Reporters for the Environment Programme:
- New Zealand
- Northern Ireland
Participating through the Eco-Schools Programme:
- Northern Ireland
About the Foundation for Environmental Education (FEE)
With members in 76 countries around the world, FEE’s programmes represent the cutting edge in Education for Sustainable Development and Environmental Education. It is the vision of the Foundation for Environmental Education that its programmes empower people everywhere to live sustainably and in an environmentally conscious manner.
About the Wrigley Company Foundation
The Wrigley Company Foundation has awarded more than $70 million USD since its establishment in 1987. With a focus on oral health, the environment, particularly education for litter prevention, and improving Wrigley’s site and sourcing communities, it works to build brighter futures around the world.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 15,000 associates globally, and operates as a subsidiary of Mars, Incorporated.
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.