The Litter Less Campaign aims to reduce litter and affect long-term behavior change among youth around the world

The Litter Less Campaign is a joint initiative of The Wrigley Company Foundation and FEE on Litter. The Campaign entered its second phase in 2014. The Litter Less Campaign Phase II has been running through schools engaging in the Eco-Schools or Young Reporters for the Environment (YRE) programmes in 27 countries in the first year and will culminate in 35 countries by the third year. It aims to engage and educate children and young people on the issue of litter, and encourage them to make positive choices.

 
 

THE MAIN OBJECTIVES

  • To raise awareness of the effect of litter and waste on the local environment and wider community by implementing community action days.
  • To increase student knowledge and practical skills in preventing and managing litter and waste
  • To improve students’ behaviour in preventing and managing litter and waste
  • To improve the schools’ waste management treatment
  • To create good examples of school waste management systems by uploading pictures and descriptions on the website
  • To report on issues related to local litter and waste treatment and solutions through articles, photographs and videos
  • To collaborate with other schools in order to disseminate good examples

Litter is a great theme to start working on environmental issues with students. It is visible and it is easy to see the improvements. Through the YRE programme, the Litter Less Campaign aims to find and then report solutions through articles, photographs and videos.

How does it work?

The Litter Less Campaign for the YRE programme mainly focuses on the production of a journalistic piece (article, photograph, or video report).

Participants of the Litter Less Campaign investigate a local litter issue, for example the effect on local wildlife or human health, the packaging most often discarded by people, etc. Journalistic production in the form of articles, photographic reportage, or video clips must be produced. The production must include suggestions for solutions on minimising litter.

YRE students or student groups share their investigations by posting articles, photographs and videos about them through the YRE network. Students are also encouraged to disseminate their work in other ways, for example via print, broadcast or social media.